Episode 4: Student Roundtable - the Deficit Model

Why your SciComm approach matters

Episode Fast Facts

The Collective: Kelly Hopkinson, Holly Dear, Kate Holmes, Emma Gill

Time: 25 min

“The public is diagnosed as ignorant of and lacking interest in science. The main symptoms of the condition are aversion, anxiety and mistrust. The prescribed cure: Science pills.”

Marko Ahteensuu (2011)

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Holly, Kate, and Kelly

Episode Credits

Hosts & Research: Kelly Hopkinson, Holly Dear, Kate Holmes

Producer & Editor: Kelly Hopkinson

Show notes: Emma Gill

Show Notes

“It’s a privilege to have an audience that will want to listen to you.” – Kate Holmes

In this episode of The SciComm Collective, UWA Master of Science Communication students Kate, Kelly, and Holly discuss the ‘Deficit Model’ of science communication. Join us (and our spooky room!) as we explore the Deficit Model, why it presents challenges, and how it assumes a one-way flow of information from scientists to the public.

In this episode: 

  • How the Deficit Model can overlook the valuable knowledge and experiences of non-scientific audiences.
  • Why a shift towards more inclusive communication strategies, such as Dialogue and Participatory methods, are essential. 
  • The importance of recognising diverse ways of knowing, including Indigenous knowledge systems and lived experiences.

Tune in to learn why the Deficit Model may still have a place in society, but why it shouldn’t be the only approach to science communication. Whether you’re a scientist, a science communicator, or someone interested in how science is shared, we hope you find our discussion on improving communication practices thought-provoking!

It wouldn’t be a student roundtable without personal insights from our experiences. Thanks to Dr Heather Bray and our studies in Science Communication at The University of Western Australia.

Episode links

“Science pills” quote – Marko Ahteensuu (2011) Assumptions of the Deficit Model Type of Thinking: Ignorance, Attitudes, and Science Communication in the Debate on Genetic Engineering in Agriculture

Keywords

Science Communication, Deficit Model, Public Engagement, Dialogue, Participatory Methods, Indigenous Knowledge, Lived Experience, Science Education, Audience Engagement, Social Constructivism, Epistemologies, Knowledge Sharing, Science Culture, UWA

The Collective on this episode:
Holly Dear

Holly Dear

Host, Researcher
Kate Holmes

Kate Holmes

Host, Researcher
Kelly Hopkinson

Kelly Hopkinson

Producer, Host, Researcher, Editor
Emma Gill

Emma Gill

Writer, Season 1 Director

We love hearing everyone’s stories of how they got into science communication. What about you? What brought you here? Feel free to share in the comments!

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We acknowledge, with respect, the Whadjuk people of the Noongar Nation as the Traditional Custodians of the land on which we work and produce The SciComm Collective, and pay our respects to Elders past and present. We extend our respect to all Aboriginal and Torres Strait Islander peoples.

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